Institute of Innovation


Hit Entertainment asked us to help devise a strategy to promote Thomas & Friends to commissioners and merchandising partners worldwide.

Crafted with high quality live-action and cutting edge CGI, the film takes a flippant look at some of the more fanciful suggestions people have made in terms of updating the worlds most popular boys toy. These often odd scenarios are countered by showing the scrupulous detail and genuine cutting edge innovation that actually is being undertaken to keep the content fresh. Lots of which doesn’t need to be overtly bombastic, in line with the incredible heritage of the brand.

The project was so successful that the marketing team have taken it to their heart and have asked us to repurpose the content for other brand uses.

We’re incredible proud of the full film but sadly the entire thing is still confidential if you’re a brand and would like to arrange a special ‘eyes only’ viewing then please get in touch.