Sanoma Media asked us to establish a stand-out presence for a new game show called ÁtVágó, the name is a play on words that incorporates one of Hungary’s biggest stars: István Vágó. The name ÁtVágó means to nick somebody for something / to take a short cut / to cheat on something in Hungarian.
We created a sophisticated brand identity revolving around a stylised execution of a dome, which symbolises a brain with notional neural pathways. The execution formed the bedrock to the supporting image campaign that we also completed across outdoor and editorial.
Taking a nod from some existing sci-fi properties we devised the moving image work to show the epic battle of three competing Gyros and their goal to activate a stylised dome. The show is broadcast weekdays free to air.