We were asked by Boss Revolution if we could help them create a campaign to promote the ludicrously good deal of offering calls to Pakistan for only 1p!

Working from total concept stage, we devised an approach, scripted, shot and post-produced a cute little idea of outlining just how little 1p could buy, even in Pakistan.

The result is a stylish, quirky and upbeat spot that is right up our street.

The campaign helped achieve over 100% growth in the paid customer base for Pakistan.