Chivas Regal Extra

PERNOD RICARD

We were asked to devise and create a film to launch a unique blend of Chivas Regal (Chivas Regal Extra).

The brief was to elaborate on the notion of ‘extra’ and ‘richness’ along with describing the taste notes.

We wrote created a film using beautifully lit macro photography of the constituent elements of the blend and shot them dramatically – alluding to the epic stature and ‘extra’ ordinary nature of the drink.

To accompany this we wrote a grand monologue delivered in Bond-esque style that appealed to the gentleman who has it all.