Liners for Life

Liv, Kimberly Clark

We partnered with Kimberly-Clark to create an impactful suite of films for their Liv range, focusing on the versatility and performance of their everyday pads, thong liners, and heavy flow pads. Calling for a visually compelling and calming way to demonstrate the key benefits (flexibility, absorption, and odour containment), these films had to be scientifically accurate while showing how each product adapts to real-life situations with comfort and effectiveness.

Based on our storyboard and iterated animatics, we applied a variety of CGI techniques such as high resolution scans, fabric and fluid simulations to bring those benefits to life in. Clean branded art direction, seamless animations and supporting motion graphics also played crucial roles in guiding you through why Kimberly Clark’s Liv Liner range are such high quality, trusted parts of women’s lives.