Telling a story about improving medical care, the lives of Cancer patients whilst making financial returns for investors is a win, win situation surely?… That was the fulfilling brief that Nuformix gave to us, and that’s quite a brief to receive.

To get this message across we carried out a mini-brand audit and created a new logotype and brand evolution.

The job was an absolute joy on a number of levels : The inspirational product/company, the ambition and creative freedom/collaboration of Nuformix and the faith they had in charm and narrative being important in conveying to viewers the attitude, scope and potential of this proposition (as opposed to an overly-cautious, dry pharmaceutical film).