San Miguel – The Perfect Serve


Perfect beer? We think about that a lot. So when San Miguel asked if we could help make a film instructing how to make ‘The Perfect Serve’ of course we were very pleased.

Working with The Big Kick, we created an elegant film incorporating both live action and CGI to help share the methodology behind delivering a premium experience time and again.

Of course getting beer looking just right is an art that requires many hours and take after take (So having plenty of kegs of the good stuff on hand was mandatory). That said, as we’re pretty accomplished there was a tiny bit left over post-shoot…for a very short while).